The Company

CEVA Logistics is a leading global logistics company with over 5,000 employees spread across locations in the UK. The average age of employees in the UK is 37 years old, there is a male to female ratio of 70:30 and most of the workforce is offline providing transportation and distribution solutions.

 

The Challenge

A three year strategy was put in place between 2014 and 2016 by CEVA Logistics which included the goal of investing in people by engaging and developing existing employees and attracting new talent. This became the key focus of the HR team in 2015 and they conducted a full review of the employee benefits package through the platform – known internally as ‘C-Reward Club.’ This review also involved speaking in depth with Reward Gateway to see what more CEVA Logistics could do to better enhance employee engagement.

One of the things identified was that there was a definite need to reignite a feeling of unity and value within the CEVA Logistics family. Bringing all benefits into one place was seen as a key step as it would hopefully help to retain staff and create a positive working environment however doing this for CEVA’s employee demographic wouldn’t be easy. It was challenging because the business has a lot of employees, such as drivers, who work individually without managers to provide direct updates on business news and they have factory workers who are offline for the majority of the day.

Media from awards night

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CEVA at The Engagement Excellence Awards 2016

The Approach 

Not long after the initial consultation, both CEVA Logistics and Reward Gateway had an implementation meeting to specify how the new platform should be tailored to meet the needs of CEVA Logistics and their employees whilst still maintaining consistency with their business model. It was decided that the SmartHub® powered platform would be used as a communications and a benefits hub, which would grow to become the main communication platform for employees. Targeted communication messages helped to encourage constant engagement through the platform regardless of the devices employees chose to use.

For the communications aspect to be a success, it was critical that the new platform was seen as more than employee discounts. To combat this, the C-Reward Club would become the central point for employees, hosting not only benefits such as salary sacrifice, payroll benefits, and savings with top retailers, but also home to all useful company information. CEVA Logistics continued with their business strategy to engage employees by rolling out post-launch activities that utilised a number of communications channels. The message was kept relevant and took the opportunity to tap into seasonal events such as the wellbeing mind-set of employees post-Christmas during January.

 

The Results

CEVA Logistics received glowing feedback from the employees and senior management team after the strategic approach was implemented and communicated. Karen Bourgault, Reward Advisor at CEVA Logistics said “We received great on-the-ground feedback since the launch in just under one week of going live. It is not often that a third party site gets such a good response! We are very excited at what’s still to come with our C-Reward Club.”

Performance on the platform is extremely strong, too. 66% of employees are active users and the total spend through shopping discounts is over £2.5million – saving CEVA Logistics employees over £208,000! Being able to engage their employees by providing them with benefits that recognise and reward their hard work has given the business a new lease of life as the company’s productivity and efficiency has increased in line with the improvements to the platform.

 

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