The Approach 

‘DB Cargo Family Rewards’ was a carefully selected name, chosen to promote how the benefits available are for the whole family, not only the individual employee. DB Cargo UK wanted the scheme to appeal to employees and their partners and family members, who could also make use of the vouchers.

Communications were carefully written, explaining this wider message. Letters were sent directly to employee’s home addresses to have a bigger impact and encourage conversation and awareness amongst their families.

Both ‘Cycle to Work’ and ‘Childcare Vouchers’ were promoted through all DB Cargo UK’s communication channels. This included text messages sent to offline employees, emails, and a feature in the company’s internal magazine - all letting employees know when the windows to apply to the schemes were open. A further text or email was sent to employees a week before the deadline as a reminder and to create urgency.

A big bonus for employees, including the offline workforce, is that they can apply for their salary sacrifice options on any device and at any time, through the SmartHub® powered platform. DB Cargo UK also had the foresight to keep details of the 24/7/365 Helpdesk number on all communications so that the less tech savvy could still take up their benefits. 

The Results

There is a current engagement level of 78% in the scheme, which for such a wide spread demographic is a testament to the work put in by the HR team at DB Cargo UK. Success, of course, doesn't only have to be measured this way and DB Cargo UK is proud to say that feedback has shown around 3% of their workforce are healthier and better supported as a result of the products available. On top of this, by offering both ‘Cycle to Work’ and ‘Childcare Vouchers’ from a single platform there has been a big increase in engagement and spend on discounts.