The Company

A well-known name in the technology industry, Samsung has 1,400 UK employees working across eight locations. Their workforce is 100% online, has a male to female ratio of 65:35, and an average age of 35.

 

The Challenge

Samsung has an ambitious vision of being a Top 5 global brand by 2020, and to get there they recognised the importance of attracting, retaining, and engaging talented people. If they wanted the best then Samsung needed to transform their benefits from inconsistent paper-based solutions to an online experience offering reward and benefits for every employee, regardless of location or job/service function. However, with an Engagement Team of only two people, everything benefits related had to be approved by various stakeholders, from communications to cost – which is no easy task.

The team of two also had to contend with an extremely diverse workforce of Baby Boomers, as well as Gen X, Y, and Z, but their benefits needed to appeal to all. Many of their employees wanted benefits that positively impacted family life but this is a challenge when not all of their people are looking to start a family. Samsung’s eight different geographical locations had their own needs, too, and certain business areas faced greater recruitment challenges – they needed to be able to adjust and enhance their proposition to attract new talent. Time is another factor in Samsung’s challenge. Their employees are so busy that they needed to find a way to make time for their employees to become engaged.

Media from awards night

Samsung

Samsung at The Engagement Excellence Awards 2016

The Approach 

Over the past three years, Samsung’s Engagement Team has given many reasons to be crowned Engagement Team of the year. They have successfully overcome a diverse workforce and organisational challenges with numerous stakeholders. Despite being a team of only two people, they‘ve also transformed their paper-based benefits, launching efficient, streamlined online benefits for every employee regardless of location, through Reward Gateway’s SmartHub® software. This has led to the creation of a truly flexible benefits scheme, two whole years ahead of their target goal.

Alongside this, they implemented an integrated Health & Wellbeing programme between 2013-2016 with a clear 3-stage goal, aligned with their corporate strategy. This was introduced through a broad range of communications, events and interactive elements for employees all year round. Topping all of this off was the starting of a Pensions Month in 2013 & 2014, which evolved into Money Month in 2015 when Samsung realised they needed to expand their offering. They now offer a workplace ISA, free mortgage advice for everyone at Samsung, and a financial education tool.

 

The Results

Samsung’s annual stats show an engagement level of 96%, with 95% of the employees saying that they are ‘satisfied’ with the benefits now on offer. Their Health & Wellbeing programme has gone from strength to strength, too. In 2014-15, they ran over 80 events with over 4,000 employee interactions at a cost of only £7,550. As £7,500 of this was for flu vaccinations which accounted for less than 10 events, this meant the remaining 70 activities cost only £50.

Following the first Pensions Month in October 2013, 74% of employees were members of the Samsung Pension Scheme. Their financial education strategy and the programme has now resulted in 95% of employees actively saving into the Pension Scheme, and the average contribution is a massive 13%.

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