The Approach 

Unibet asks that all of their employees tell them what benefits they want to see in the annual Great Place to Work Survey. After listening to the feedback, Unibet rolled out the following benefits:

Across the global business, a £200 wellbeing allowance was made available to everyone which can be used to pay for anything that supports a healthy lifestyle – whether a yoga class, gym membership or however the employee chooses to stay healthy. Expert speaker sessions were set up with exclusive insight into hot topics to support learning and development. Marriage leave was introduced, giving two additional days leave to anyone who gets married, as well as CSR leave which encourages employees to take three days of paid leave to support a charitable cause of their choice.

In Unibet’s London office, they built their own coffee shop complete with hot drinks, pastries, and juices which are heavily subsidised. All new employees receive £50 credit to spend in the cafe as well. Automatic adjustable desks were installed in 60% of the London office, too, giving employees the option to stand or sit during the day. In Stockholm, Unibet altered parental leave to give new parents enhanced pay during their first 4-6 months of parental leave. Massages are on offer there as well, and employees can unwind in a dedicated chill out massage room. The employees in Unibet’s Malta office are famous for their partying and so the company gave them a dedicated events committee which would help organise parties and special social events. What do you need after all of that excitement? Well, every Friday Unibet pay for a company to come into their Malta office and make fresh juices for the team, supporting a healthy working environment.

The Results 

The biggest measure of the success of these benefits is in feedback from employees. On the anonymous company feedback site, Glassdoor, Unibet have an overall rating of 4.2 out of 5 – which is the highest in their industry. Glassdoor also recognises Unibet as one of the Top 5 employers in Europe who offer the best work-life balance.

Unibet’s annual Great Place to Work survey results have seen an increase as a direct result of their enhanced benefit offering. For the statement ‘People are encouraged to balance their work life and their personal life’ there is an 11% increase, ‘We have special and unique benefits here’ 14% increase, ‘People celebrate special events around here’ 7% increase, and ‘I am offered training and development to further myself professionally’ 11% increase.